Italy: The place to go for delectable cuisine, breathtaking culture and that creeping sensation that you’re living in worst of the 1950s. From Berlusconi’s many, many gaffs to the abuse thrown at black footballers, news from Italy has made us despair on many occasions.
The latest reason to shake our heads comes from Italian health minister, Beatrice Lorenzin, and her nosy insistence on butting into women’s lives to increase the birth rate in the country. Earlier this month, Lorenzin launched a series of posters to promote Fertility Day, which took place on 22nd September.
The posters featured women with hourglasses to demonstrate their ever dwindling biological clock and included slogans such as “Beauty knows no age. Fertility does” and “Reproducing is the best way for young couples to be creative”.
The Italian government and Lorenzin were roundly mocked for the sexist and ageist campaign, which was reminiscent of the fascist slogans of 1930s that encouraged women to have more children for the country.